Our Services

Services

Services We Offer

We offer a full range of solutions for face-to-face, online, telephone, and mobile fieldwork methodologies. Types of studies we offer include:

  • Qualitative Research
    • Focus groups
    • In-depth interviews 
    • In-home consumer immersion interviews
    • Ethnographies
    • Brand workshops
    • Social media monitoring analysis
  • Quantitative Research
    • Face-to-face interviews and surveys
    • Online surveys
    • Telephone surveys
    • Consumer home-user testing
    • Central location testing
    • Mystery shopping
    • Panels

We specialise in consumer research, healthcare and pharmaceutical research, social and ethnographic research, and B2B research. Some of the most common studies we deliver to our clients include:

Consumer Research

  • Brand communication
  • Advertising and media research
  • Market sizing and pricing studies
  • Message and concept testing
  • Creative development studies
  • Brand naming studies
  • Brand strategy studies

Social Research

  • Migration
  • Human trafficking
  • Rural development
  • Food security
  • Forced labour
  • Forest crime
  • Microfinance

Healthcare Research

  • Medical therapy area landscape studies
  • Medicine market entry studies
  • Awareness, Trial, and Usage (ATU) research
  • Tracking, adoption, and penetration studies
  • Medical Device & Imaging Research
  • Detail follow-ups (DFUs)
  • Sales Force Effectiveness (SFE) evaluations

Your study in Myanmar is in safe hands if you are working with Zen Research

Anish Shah

Research Manager, Ipsos