Our Experience

Experience

Our Experience

In the ten years since we launched, we’ve delivered hundreds of research studies to clients all over the world, on every continent. Many of our clients have been with Zen Research for years and continue to choose us as their agency of choice in Myanmar, Cambodia, and Laos.

Clients

Our Clients

Our clients are local and international and include many global brands…

Unilever logo
Ukaid logo
100 plus logo
Ipsos
Facebook logo
Dutch lady logo
Honda logo
Nescafe logo
Mercedes Benz logo
Petronas logo
Dentsu logo
Colgate logo
CocaCola logo
Kantar logo
Nestle logo
Samsung logo
Telenor logo
Heineken logo
The world bank logo
Testimonials

Our Client Testimonials

Jacky Feng – Managing Partner, Chatterbox Research Planners: “Partnering with Zen Research Asia on my first project in Myanmar was an extremely assuring experience. The Zen team helped us navigate complex local recruitment conditions in accurately identifying our target respondents and were also invaluable in maintaining fieldwork momentum amidst COVID 19 lockdown conditions. Their professionalism, reliability, and proactive approach is highly impressive and is my recommended go-to agency when conducting work in their geographies.”

Michael Barry – Project Director, Dulwich College International: “Richard and the team at Zen Research Asia supported Dulwich College International on an important market research project in 2020. The team had a collaborative and can-do approach to their work and were always on-hand to support. As an experienced market research team, they kept to the project schedule and delivered a very informative piece of research in difficult circumstances during the onset of COVID-19. By working with Zen Research, we were able to benefit from their expertise and research solutions, enabling us to gather the market data we required. We would have no hesitation recommending Zen Research for market research services.”

Daniel Lundgren – Manging Director, Rapid Asia: “We have partnered with Zen Research Asia on numerous large-scale projects over the past 8 years covering topics such as migration, human trafficking, forced labour and rural development. Richard and his team are the perfect research partners in Myanmar. They are experts in their field, professional at all times, responsive, reliable and a pleasure to work with. I hope our collaboration continues for many years to come.”

Anish Shah – Research Manager, Ipsos: “To whoever may be reading this, your study in Myanmar is in safe hands if you are working with Zen Research Asia Richard and Su Myat have been great in supporting me and helping deliver my studies in Myanmar.”

Mitsumi Takei – Rakuten, Tokyo Japan: “I have great trust inZen Research Asia based on my research project experiences over the years. They are responsible, flexible, and professional. Zen Research Asia is the outstanding company to research in Myanmar.”

Jimmy Chua – Operations Director, Acorn Research: “Zen Research Asia delivers the highest quality fieldwork in Myanmar. They are a true example of a reliable partner to collaborate with. Highly recommended.

Johan Ruslan – Research Associate, Blackbox Research: “I have been thoroughly happy with the work of the team at Zen Research Asia – especially that of Ko Phone and Su Myat.”

Santosh Kamble – Senior Research Executive, Ipsos: “We all really enjoyed working with the Zen Research Asia team. In particular their understanding of our project requirements, their reliable updates on fieldwork status, prompt responses to our queries and timely completion of fieldwork.”

Than Htet Soe – Monitoring & Evaluation Manager, MEDG: Thanks to Zen Research Asia– it was a remarkable service. With your partnership support, MEDG has reached our goal of gathering quality and accurate information data from hundreds of study participants across the country during such a covid-19 crisis period. I witnessed your mastery in planning, organizing and problem-solving to ensure everything was accomplished on time and on spec.

Example Projects

Examples of Our Work

The most common studies we deliver to our clients include:

Consumer Research

  • Brand communication
  • Advertising and media research
  • Market sizing and pricing studies
  • Message and concept testing
  • Creative development studies
  • Brand naming studies
  • Brand strategy studies

Social Research

  • Migration
  • Human trafficking
  • Rural development
  • Food security
  • Forced labour
  • Forest crime
  • Microfinance

Healthcare Research

  • Medical therapy area landscape studies
  • Medicine market entry studies
  • Awareness, Trial, and Usage (ATU) research
  • Tracking, adoption, and penetration studies
  • Medical Device & Imaging Research
  • Detail follow-ups (DFUs)
  • Sales Force Effectiveness (SFE) evaluations

Our experience over the past 10 years covers the following areas:

  • Retail and FMCG
  • Pharmaceuticals & Healthcare
  • Social Research
  • Media and Advertising
  • Telecoms & IT
  • Consumer electronics
  • Automotive
  • Oil & Gas
  • Banking
  • Children/Youth
Healthcare

Healthcare is an important division for us, comprising a dedicated team composed entirely of researchers with medical backgrounds, as well as its own branding and website. Our Managing Director, Richard Clarke has 20 years of experience in pharmaceutical and healthcare research across EU and Asian markets in a broad range of therapy areas. We are currently running healthcare research projects for global clients across Myanmar, Laos, and Cambodia, placing a strong emphasis on expanding and enhancing our offerings to include new areas and methodologies.  


Please contact us, or for further information or see our Healthcare page.

Want to know how we can help you? Drop us a message!

Panels

The Zen Panel

We are in the process of building panels in consumer and healthcare research. The Zen Panel, once completed will be a flexible market research solution offering you easy access to the views and opinions of Myanmar consumers. It will represent all age and socio-economic groups, as well as other demographic categories, allowing us to create nationally representative online samples and access hard-to-reach groups. The initial 10,000 registered panellists will continue to grow and expand across all regions of Myanmar, Cambodia and Laos. 

Whether you are looking for quick facts and figures, the answers to a specific set of questions, or more in-depth insights, the Zen Panel could be exactly what you need. Please reach out to us for further information.

 

 

Some example of what our panels will be able to provide.

  • Brand awareness and competitor analysis
  • Insights into consumer behaviour, usage, and attitudes (U&A)
  • Creative advertising and product concept testing
  • Ongoing tracking studies
  • Recruitment for focus groups, IDIs, CLTs, and HUTs

Partnering with Zen Research on my first project in Myanmar was an extremely assuring experience

Jacky Feng

Managing Partner, Chatterbox Research Planner